The Context
We worked with Prijsverschil.nl, a comparison platform that aggregates deals. From the outside, they looked great: strong traffic, big ad budget, nice branding. From the inside, the unit economics were broken.
They were buying traffic from Google and Meta, but the Cost Per Acquisition (CPA) was too high. For every €1.00 they spent on ads, they weren't getting enough back to cover operations and margin. They didn't have a "traffic" problem. They had a conversion efficiency problem.
What we actually changed
We didn't just write "better ads." We treated their marketing funnel like a broken piece of software and debugged it.
1. We fixed the "Intent Mismatch" This is the most common mistake we see in paid acquisition.
The Error: Users searched for "Best Washing Machine Deal" -> Clicked Ad -> Landed on the Homepage.
The Friction: The user then had to search again on the site. Most just left. You paid for the click, but gave them a dead end.
The Fix: We restructured the campaign architecture so that specific keywords routed traffic directly to specific comparison tables.
2. We stripped the Landing Pages A landing page has one job: Conversion. Their pages were trying to do too much—menus, "about us" links, social icons. We applied strict engineering logic:
Remove Navigation: If you paid for the user to be there, don't give them a link to leave (unless they buy).
Prioritize Evidence: We moved the user reviews and trust badges right next to the price tag.
Simplify the Path: We made the "Go To Deal" button the only obvious action on the screen.
3. We installed "Profit Tracking," not just "Click Tracking" They were making budget decisions based on average CPL. We implemented tracking that showed exactly which keywords generated revenue, not just leads. We found that 20% of their keywords drove 80% of the profit. We cut the rest instantly.
The Result
By fixing the technical architecture of the funnel:
The CPA (Cost Per Acquisition) dropped to a profitable level.
They stopped burning cash on broad, vague keywords.
They can now scale their budget confidently because they know the "physics" of their funnel hold up at scale.
🛠️ Steal This System (How to do it yourself)
If you are approving ad budgets, ask your marketing team to check these three things today:
The "Homepage Test": Check your ad links. If you are sending paid traffic to your homepage, stop immediately. Send them to the specific product or offer they searched for.
The "Leaky Bucket" Check: Look at your landing pages. Do they have a navigation menu at the top? Remove it. Don't pay for traffic just to let them wander off to your "About Us" page.
Cut the bottom 20%: Look at your ad data. Identify the keywords that spend money but haven't generated a sale in 30 days. Turn them off. That is pure profit you are saving.
🚀 Ready to stop burning ad budget?
You can keep paying for clicks that don't convert, or you can fix the infrastructure.
Option 1: The Diagnostic We can audit your current Ad & Landing Page setup. We will look for the "Intent Mismatches" and "Leaky Buckets" that are killing your ROI.
Option 2: The Blueprint Not ready to book a call? See exactly how we build these automated engines. Watch the technical breakdown of our workflows, data scrapers, and conversion logic:
