How we digitized the sales process for an "Offline" Branding Agency.
The Context
PurePrints is a heavyweight in the physical world. They do high-end interior signage, custom branding, and facade realization. They had the classic "Agency Dilemma":
The Portfolio: Incredible. They work with big names.
The Pipeline: Unpredictable.
They relied entirely on existing clients and referrals. When they were busy in production, sales stopped. When production finished, they scrambled for new work. They told us: "We want a system that brings in work even when we are busy on the factory floor."
What we actually changed
They were skeptical about online ads. "Our work is physical, does digital marketing really work for high-ticket construction projects?" The answer is yes, but only if you build the right infrastructure.
1. We built a "Show, Don't Tell" Ad Strategy For a visual company, text ads are useless. We used their strongest asset: their portfolio. We launched campaigns on Meta and LinkedIn targeting specific decision-makers (Retail Owners, Construction Companies). The ads didn't pitch "Service." They pitched "Outcome."
Visual: A stunning office transformation.
Copy: "How branding impacts employee productivity."
2. The Funnel Architecture Most construction companies send ad traffic to a "Contact Us" page. That is a leak. We built dedicated Landing Pages for each target group.
For Retailers: A page focusing on "Storefront visibility & foot traffic."
For Builders: A page focusing on "Reliable delivery & white-label partnership." We answered their specific questions before they even asked them.
3. We Optimized for ROAS (Return On Ad Spend) We didn't look at "likes." We looked at the bank account. We tracked every euro.
We spent €30,000 on ads over the campaign period.
We tracked €120,000+ in directly attributable revenue. That is a 4.0 ROAS. For every €1 they put into the machine, they got €4 back.
The Result
Predictability: They no longer panic when a project ends. They know the funnel is filling up the next slot.
Scale: They generated 100+ qualified leads in the first phase alone.
Freedom: The sales process no longer depends on the founder's personal network.
🛠️ Steal This System (How to do it yourself)
If you run a physical service business (Signage, Construction, Fit-out), stop waiting for the phone to ring.
Your Portfolio is your Ad: Don't hire a designer to make fancy graphics. Take a photo of your best work. Run that as an ad. Real work sells better than polished templates.
Segment your Audience: Don't target "Everyone." If you do interiors, run one ad for "Office Managers" and one for "Shop Owners." They have different pains. Speak to them separately.
Calculate your "Willingness to Pay": PurePrints was willing to spend money because they knew their numbers. If a client is worth €10k, are you willing to spend €500 to get them? If yes, turn on the ads.
🚀 Ready to Install This Engine?
You can try to build this infrastructure yourself using the tips above. Or, we can audit your current setup and map out a custom installation plan for you.
Don't want to book a call yet? Start by downloading the exact prompts we used to rewrite this client's content:
