How we helped a Staffing Agency bypass the "Gatekeepers" and get straight to the Project Managers.
The Context
Flexbouwers provides skilled labor for construction projects. In this industry, "Speed" is the only currency that matters. When a contractor needs people, they need them now.
Their problem was efficiency.
The Old Method: Cold calling construction companies (inefficient and annoying).
The Failed Experiment: They tried Facebook and Google Ads. They got clicks, but the leads were low quality or irrelevant.
The Goal: They needed to reach the Project Leaders and Site Managers directly, without fighting through gatekeepers or wasting money on irrelevant clicks.
What we actually changed
We treated this as a "Targeting Engineering" problem. We realized their ideal client wasn't "searching" on Google; they were busy managing projects on site. We had to interrupt them where they hang out professionally.
1. Platform Migration: Google vs. LinkedIn We shut down the "Spray and Pray" campaigns on Facebook and Google. Instead, we built a LinkedIn infrastructure targeting specific job titles: Project Manager, Site Supervisor, Head Contractor. We didn't target "Construction Companies" (too broad). We targeted the human with the buying power.
2. The "Speed" Promise (The Hook) Construction managers don't care about your company history. They care about solving a shortage. We engineered the ad copy to be purely transactional and benefit-driven:
Old Ad: "Flexbouwers is a reliable partner."
New Ad: "Need reinforcement on your project? Skilled professionals on-site within 48 hours." This shift in messaging filtered out the tire-kickers and attracted urgent buyers.
3. Frictionless Capture We stopped sending people to the website (where they get distracted). We used LinkedIn Lead Forms.
The user clicks "Apply."
LinkedIn auto-fills their Name, Job Title, and Phone Number.
The lead hits our CRM instantly.
The Flexbouwers sales team gets a notification to call immediately.
The Result
By shifting the budget to where the decision-makers actually are:
Cost Efficiency: The Cost Per Lead (CPL) dropped by 43% compared to Google Ads.
Pipeline: They generated 100+ qualified leads, which converted into 12 signed Requests for Proposals (RFPs) in just 8 weeks.
Scale: They moved from being a "local agency" to a digital player with 250,000 targeted impressions among decision-makers.
🛠️ Steal This System (How to do it yourself)
If you are in Staffing or B2B Services, stop wasting money on broad ads:
Stop "Google-ing" everything: If you sell a high-ticket B2B service, Google Ads is often too expensive because everyone bids on the same keywords. LinkedIn allows you to target by Job Title. Go where your buyer is, not where the traffic is.
Sell Speed: In B2B, "Fast" is often more valuable than "Cheap." If you can deliver a result in 48 hours, put that in your headline. It is your strongest differentiator.
Keep them on the platform: Don't force mobile users to visit your slow website. Use native Lead Forms. It doubles conversion rates because it requires zero typing.
🚀 Ready to Install This Engine?
You can try to build this infrastructure yourself using the tips above. Or, we can audit your current setup and map out a custom installation plan for you.
Don't want to book a call yet? Start by downloading the exact prompts we used to rewrite this client's content:
